Marketing News

ELF Revives Pickle-Inspired Glow Reviver Melting Lip Balms

The launch follows the viral success of the original pickle flavored Glow Reviver Melting Lip Balm earlier this year, which reportedly sold out in eight minutes.

ELF Cosmetics’ pickle-inspired Glow Reviver Melting Lip Balm has returned to shelves.

The launch follows the viral success of the original pickle flavored Glow Reviver Melting Lip Balm earlier this year, which reportedly sold out in eight minutes. The launch is a response to a fandom that erupted after the original pickle-inspired launch, which brought in a wave of new community members with a reported 77% of purchasers new to ELF. The brand says the collection taps both beauty and snack enthusiasts with its Glow Reviver Franchise shine and hydration.

The Collection

The Real Dill includes the original pickle-forward with a sheer green shade.

ELF von Dill nods to German pickle fans with a light and fresh balance of sweet, salty and tangy paired with a glossy pearl finish.

Spicy Lil’ Dill is a new plumping formula that packs a hot and spicy kick with a deep red sheen.
Briny Blender is a collectable, novelty-themed makeup sponge.

The limited-edition pickle-inspired collection is available at elfcosmetics.com, Ulta.com and TikTok Shop.

Keep Up With Our Content. Subscribe To Happi Newsletters